One of the most important things in today's business world is to introduce yourself to people and stay in touch with them.
Nowadays, when there are millions of sites and services on the Internet, this can be a difficult task. But why not try to solve it by self-presentation in emails? We can definitely help you to promote your company or yourself.
For your attention, 5 tips on how to create a professional signature and get the attention of your clients.
As you know, most people perceive information visually. Therefore, adding images and photographs will be a huge plus for business correspondence with clients.
Besides, it will help create a more trusting atmosphere during online communication.
The company logo will both make the signature itself more visually attractive and will help customers remember your company.
As we already wrote, presenting yourself on the Internet is not an easy task. Here you need to find the golden mean - the ideal amount of information that the recipient should know about you, the company, and the service industry.
You cannot be mistaken if you indicate about yourself:
We also recommend using social icons. They complement the signature well and make it possible to find your company on social networks.
It's no secret that social networks are now very much influencing the image and sales of companies.
Therefore, to create the best email signature, you also need to add links to Facebook, Twitter, YouTube, Instagram, and other platforms on which your company is represented.
But will the signature look nice and compact with the just a raw links, like this one:
Um ... It's unlikely. That is why we implemented clickable icons for social networks in Mail Ink editor. The logos on the icons are easily recognizable, and your customers will have the opportunity to view your social media profiles with one click on a small but noticeable icon.
In addition, social icons are very complementary to the design and can withstand signature style thanks to different shapes and customized colors.
Is today Black Friday? Is it Christmas in the yard? Do you have a special offer to your customers?
It's time to place a banner.
A banner is a great opportunity to convey important information to your customers and attract their attention.
Don't forget to make your banner clickable. Then all of your customers will be able to find more information with one click and visit your site to explore your product better.
Of course, this option depends on many factors, but the overall design of the signature should be harmonious and attractive - that's a fact.
One of the best solutions is to use your corporate colors or, in general, colors from your company logo (there is even a special tool for this in our editor).
If you create a signature separately for yourself, try matching it with the photo, which you wish to use with the signature. As a rule, it is enough to choose neutral colors that will add individuality to even the simplest signature.
Here are some examples of basic, but very suitable, colors for email signatures design: