Top Tips to Brand Your Real Estate Email Signature Effectively


Email promoting is, undoubtedly, the best approach to keep forthcoming clients drawn in with your Real Estate business.

Looking at the freshest benchmark report of 2020 from mailerlite.com we may find for us much useful information like that the real estate emails in average got a 25.35% of the open rate and a click rate of 3.82% it's twice bigger than in 2018 when it was 1.9%.

If we look closely at a study in the real estate field , we see that Millennials are taking a 65% part of the market. Comparing the numbers we see that 44% prefer to search properties for sale online, and only 17% contacting real estate agents at first.

These statistics indicate that if you want to keep up with the times and be able to implement your business not only offline but also online, you need to take care of self-presentation and marketing components within the framework of email correspondence. That is why we have compiled the main recommendations on how to create a great Real Estate Email Signature that sells:

Use your full name (both first and last name) in your email signature

It is very important to indicate your real name in the signature, and not your nickname for several reasons: people can find you on social networks using this data or on the Internet in general; this feature can help you build trust with your client and look professional in their eyes.

Fill your email signature with useful for recipient info

Add only useful information. Try to think in advance in what ways the client will be convenient to contact you - these are the details that should be present in the signature: phone and cell numbers, email, links to your social media accounts (they can also look like icons, but more on that later). At the same time, try to avoid an overabundance of information. For example, it might be too much to indicate more than two phone numbers or more than one email address within one signature. If you add more, the clients might not understand the best way to get in contact with you and feel themself inconveniencing while facing the question of which email address to choose.

Include your company website link into an email signature

Make the official website of your company one of the main components of the signature. To do this, please feel free to use the functions of our email signatures generator. First of all, of course, it is better to add the clickable link in the text part of the signature. Besides, don’t forget about the possibility to make your photo, company logo, slogan and not only, clickable as well. This option is absolutely free on Mail-Inc.com.

Social networks will bring your signature to the next level

Give a glimpse into your portfolio. Social media is one of the levers of influence online, so why not use it in signatures too? It's a great idea to add all the links to your social networks in the form of social icons. Moreover, why stop at social networks when you can also add icons with links to messengers? Give your customers the ability to send you a message on WhatsApp or Facebook with one click!

Don't forget about the 'call to action'

There are numerous sorts of sources of inspiration, so a banner or slogan isn’t your only solitary alternative:

  • Customized banner with information about upcoming sales/discounts;
  • Logos of your partners;
  • Feedback from your clients in the footer of the signature;
  • ‘Hot deals’ for your customers.

We are sure that these tips will help you create the best email signature and establish excellent communication with your customers online! If you need any help with creating and configuring a signature, please contact us at any time here.